If you want to get the best results from your Twitter Ads campaigns, it is important to know how to write copy. This will help you communicate the message clearly and will enable you to connect better with your target audience.
If you’re thinking about advertising through this digital platform, then you need to know how to do it correctly.
How to write copy for Twitter ads
Remember that even the smallest text changes in your ads can make a big difference. You should always test which one has the greatest impact on your audience. There are some tips to help you write copy for Twitter Ads.
1.- Don’t use capital letters too often
Twitter Ad copy is often written by people who use capital letters in a lot of places. Some people use capital letters in their copy for Twitter Ads.
Capital letters should not be used in your text. You should only use them to begin a sentence or to end a paragraph according to grammar rules. They can be applied to specific words that you wish to highlight.
2.- Use concise and clear text
Twitter’s limit on characters is one of its most striking features. This makes it easy to communicate what you want while keeping the messages brief. This also applies to ads that are displayed on it.
You must ensure that your advertisement has concise text, but can communicate the message of your campaign. It is not difficult, but it will allow you to focus on the information your target audience needs.
3.- Display discounts in percentages
It is important to know what attracts your target audience when writing copy for Twitter ads. When offering a discount, the percentages are what grab your attention the most.
4.- Stress the urgency
Sometimes, consumers need to be pushed to make a purchase decision. The sense-of-urgency technique is a great way to do this. Make him understand that the offer is only available for a limited time or that there are only a few items in stock.
It could be described as a pressure to act immediately because it triggers a psychological reaction. This can result in significantly higher ad performance.
5.- Add the word “free!” to your copies
Copywriting is an art that teaches you how to draw customers through words. It is therefore a smart idea to include in your copy for Twitter Ads a magic word that attracts attention, free.
This allows you to go beyond the purchase and allows you to reach potential customers. Promoting your product or service can be done by giving away a free sample and digital resources.
6.- Do not distract from hashtags
Twitter is the first social network to use hashtags. They are great if you want interaction. If you want your users to visit your website or follow your account on Twitter, they could be a problem.
Many people believe that hashtags are a way to get more exposure. This allows them to reach people interested in the tag. It is difficult to reach people because of the many posts that share the same tags.
7.- Ask a question
Asking a question is a key part of writing copy for Twitter Ads. Asking a question can make people feel part of the conversation and motivate them to click. This platform does not allow for transmission. It is social interaction.
Remember that you want to get the attention of your audience, get their opinions or make them think. You could connect with your audience by asking a simple question and making them pay more attention to what you have to say.
If you need more assistance, Digital Specialist can help you. We are a digital marketing agency that offers a social ads service.